Rob Fischer
tab5NEW.png

KRNL Fashion & Lifestyle

 

KRNL Fashion & Lifestyle

I started my time with KRNL Fashion in early 2018 as the Creative Director. Between the spring and fall semesters, I quickly transitioned to the role of Lead Designer. This role came with large responsibilities as we essentially began to rebrand the magazine's image, shifting the focus toward student lifestyle in Lexington, Kentucky.

In the past, this publication had designers working on individual spreads, without coordination toward the look of the magazine. During the Fall 2018 semester, I was the sole designer working on the publication. While this wasn't ideal, it allowed me to create a new, cohesive look for the magazine. While I wanted the design to be beautiful, the most important choice for me was ensuring the photos and stories were the focus.