Rob Fischer
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Kinky Beverages

Kinky Malt Beverages

The assignment for this project was to first find a six-pack of beer with uninspired packaging, and then to design new packaging to better reflect the brand. My selection was Kinky Beverages- an alcoholic beverage company that specializes in malt beverages and liqueur.

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The packaging of their malt beverage 6-packs caught my eye every time I went to the store, but for all the wrong reasons. I decided to take the package design in a new direction, with an aim to make something fun, feminine, and youthful, making it more appealing to a younger audience.

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